FA National Futsal League launches new logo
By Damon Shaw | July 7, 2018
A vibrant and modern new look has been revealed for the FA National Futsal League.
The FA National Futsal League unveiled a new logo on Saturday celebrating 10 years since the league was founded and it comes ahead of the league’s biggest season to date.
The FA Futsal Super League is now the pinnacle of the English league pyramid, with 12 teams competing for a place in the UEFA Futsal Champions League. More teams have also been accepted into Division 2 and the Women’s League, taking the number of teams for 2018-19 to 75.
Agile, powerful and quick
The Futsal Shop and its designers, Oli Riches and Petter Tangen, worked alongside The FA National Futsal League and key influencers to create a contemporary identity that encapsulates the excitement of the sport and the FA National Futsal League. To ensure that the identity worked on multiple physical and digital surfaces, The Futsal Shop created a flexible and adaptive identity that can be easily adopted and used by any partner.
Representing futsal’s South American origins, the jaguar is the centrepiece of the new identity. The epitome of agility, speed, balance and ruthless intelligence, the Jaguar is synonymous with the characteristics of players and the sport itself. From an acrobatic shot to a deft dummy, the new FA National Futsal League and its identity will resonate with players and fans alike.
This is futsal
Futsal is quick, where players are continuously changing direction. This motion is played out in the sweeping lines that flow up through the Jaguar’s turning head. A vibrant and flamboyant colour palette inspired by the sights and colours found in South America is used to differentiate the leagues, giving each their own expression. The branding will work across a vast range of touchpoints, from sleeve badges and balls to social media, pitchside boards and more.
“Our approach was to focus on the speed and energy of futsal, to showcase the colourful and fun nature of the game. The challenge was to express this energy in the game while uniting the leagues with an identity flexible enough for everyone to use,” said Oli Riches, lead designer and creative director of The Futsal Shop.
“The FA National Futsal League is very excited about the launch of its new logo and welcomes this positive step forward in rebranding the league as it moves into its second decade of providing elite futsal in England. Our thanks are extended to The Futsal Shop for their tremendous work in helping us in this venture”, said Bob Cotter of the FA National Futsal League.
The launch of the logo is just the start of giving English futsal its own identity, allowing clubs and fans alike to celebrate the League and inspire newcomers to the game. More parts of the brand identity will be revealed before the start of the new season and it will continue to evolve and grow over the coming seasons. This is just the beginning.
The 2018-19 season kicks off at the end of September, with the website being launched later this summer. You can follow the league across all social media by searching FA Futsal League or clicking the links below.